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We’d like your feedback: Word of Mouth, Reviews, and Invoicing

Title: We’d like your feedback: Word of Mouth and Reviews
Over the past couple of weeks, I’ve been in some discussions with Intuit’s Innovation Lab.  They’re thinking of some interesting ways to help small businesses acquire new customers and harness the power of word-of-mouth on the web.  Think about the last time you were on Amazon.com…did the reviews help you decide what to buy?
The theory is simple: people trust each other more than they trust advertising.
Here’s where our idea comes in…If you give your customers a quick and easy way to share their opinion, they might be willing to give feedback on the great experience they’ve had with your business.  If you were able to publish these reviews and make them accessible, you could win new customers by convincing them to buy your products or services.  Since customers tend to trust each other more than ads, the reviews could create positive word-of-mouth for your business and increase online discoverability by generating authentic ratings and comments. The idea revolves around creating a way for customers to give feedback without distracting you or getting in the way of doing what you do best–running your business.
The Billing Manager team is collaborating with Intuit’s Innovation Lab to test this reviews concept with a group of select Billing Manager customers.  We would love to hear from you.
Would you care about such reviews a service and feel that it would attract more customers?
What are your thoughts about publishing feedback?

Over the past couple of weeks, I’ve been in some discussions with Intuit’s Innovation Lab.  They’re thinking of some interesting ways to help small businesses acquire new customers and harness the power of word-of-mouth on the web.  Think about the last time you were on Amazon.com…did the reviews help you decide what to buy?  The theory is simple: people trust each other more than they trust advertising.

Here’s where our idea comes in…If you give your customers a quick and easy way to share their opinion, they might be willing to give feedback on the great experience they’ve had with your business.  If you were able to publish these reviews and make them accessible, you could win new customers by convincing them to buy your products or services.  Since customers tend to trust each other more than ads, the reviews could create positive word-of-mouth for your business and increase online discoverability. This idea revolves around creating a way for customers to give feedback on your services without distracting you or getting in the way of doing what you do best–running your business.

The Billing Manager team is collaborating with Intuit’s Innovation Lab to test this concept with a group of select Billing Manager customers.  We would love to hear from you (chime in with comments if you have an opinion or if you want to be part of the beta group).

  1. Would you care about a reviews service?
  2. Do you think it would attract more customers?
  3. What are your thoughts about publishing feedback publicly?
  4. How could could a reviews service potentially work with Billing Manager?

Here are couple examples of what something might look like to get your creativity flowing.  We currently have no plans as of 7/24/2009 for adding any of these features or designs to the current Billing Manager product (our legal guy made me say that).

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This entry was posted on July 24, 2009 at 10:58 am and is filed under Customer Learning. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site.

4 Comments on “We’d like your feedback: Word of Mouth, Reviews, and Invoicing”

  1. Tamra King Says:

    July 29, 2009 at 6:37 am

    Why doesn’t anyone reply to support tickets for the billing manager? I have submitted 2 tickets and one feedback through the billing manager since last week and have had not one reply to my tickets nor has my issue been resolved. I have been double billed, my account still not upgraded and there is no way to get through the automated recording at the 800 number for billing manager users. This is the last option I have for trying to contact someone at Billing Manager!

    Reply
  2. Will Hambly Says:

    July 29, 2009 at 2:04 pm

    Hi Tamara,
    We’ve reached out to you twice but you emails are bouncing and we can’t get in touch with you. I will try again now, but I think we’ve resolved the issues.

    Best,
    Will

    Reply
  3. Tony Says:

    August 27, 2009 at 5:41 pm

    I would love to see reviews integrated here. Right now I am using Merchant Circle for storing my reviews but I must mention it and have it on my invoices but it if was easier for the client to respond to I think I would get more reviews with faster feedback.

    thanks
    tony

    ps I really like Billing Manager — Thank you!

    Reply
  4. Atlanta Web and Graphic Design Says:

    September 23, 2009 at 9:50 am

    Do you guys plan to integrate this with Quickbooks Premier.

    Reply

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